Boxpark Sushi final logo

Rationale

The Sushi Sensei embodies the Boxpark Sushi brand’s wise but fun personality while incorporating Japanese tradition. The simplified mascot in the logo is friendly and hip but not gender specific. Its skin color is a lighter tint of the sushi orange, and the headband’s light blue color helps it stand out against the black background and hair. Its smile and bowing pose demonstrate both friendliness and respect for our customers.

Precise straight lines and sharp corners in the Boxpark type and diamond shapes reflect the brand’s intelligence, while the soft curves of the Sushi type demonstrate the brand’s friendly and fun sides. The type’s curves and rounded corners are repeated in face, hands, and hair of the sushi sensei. Together, the mark and type convey the Boxpark Sushi’s fun, friendly, and wise personality.

Media Asset Production Plan

WEEK 2
Wednesday, March 11 Signage sketches Pole Banner sketches Magnet sketches Takeout Box sketches	Friday, March 13 Signage drafts Pole Banner drafts Magnet drafts Takeout drafts	Sunday, March 15 Signage drafts submission Pole Banner drafts submission Magnet drafts submission Takeout Box drafts submission
WEEK 3
Wednesday, March 18 Review of Peer work	Friday, March 20 Signage final version Pole Banner final version Magnet final version Takeout Box final version	Sunday, March 22 Signage final version submission Pole Banner final version submission Magnet final version submission Takeout Box final version submission