Human Centered Design.
IDEO’s David Kelley talks about including behaviors and personalities in taking a more human-centered approach to design. Kelly notes that the hardware has become less important than the user experience when designing products. As a result, “Designers are more trusted and more integrated into the business strategy of companies” (Kelly, 2002). Master Designers should have a broad knowledge of many fields, including psychology. By including human behavior and target audience personalities in our design process, we create more effective solutions.
The Long Goal of Design
Too often, designers are focused on the short goals of a project: establishing a style, creating graphic elements, etc. Michael Bierut’s talk at TEDNYC reminded me of the importance of the long goal. How will this design change someone’s life?
“I was just focused on a foot ahead of me, as far as I could reach with my own hands. Instead, way off in the distance was a librarian who was going to find… a source of inspiration so that she in this case could do her work really well…” (Bierut, 2017).
The long goal may be a mystery at the start of the process, but Bierut’s story of how the murals of children inspired the librarian is a good reminder of why design is all about building human connections.
Week 4 Assignments
The Mastery Reflection assignment opened early to help us get started. Dr. Baldowski recommends that we focus on academic writing and answering all the questions in detail. The reflection demonstrates our understanding of material and concepts presented this month. Categorizing the overview helps us organize the information and reflect on what we learned.
The Annotated Bibliography helps us find new sources of information and evaluate those sources. The 150-word analysis of each source is not a summary. Instead, it is a description of the central theme and scope of the article or book. The Cornell University Library (n.d.) recommends that authors “Include one or more sentences that:
- evaluate the authority or background of the author
- comment on the intended audience
- compare or contrast this work with another you have cited, or
- explain how this work illuminates your bibliography topic.”
We will refer to the annotated bibliography in future classes, so I look forward to taking on this project.
References:
Bierut, M. (2017). TEDNYC How to design a library that makes kids want to read. Retrieved from https://www.ted.com/talks/michael_bierut_how_to_design_a_library_that_makes_kids_want_to_read
How to Prepare an Annotated Bibliography: The Annotated Bibliography. (n.d.) Cornell University Library. Retrieved from https://guides.library.cornell.edu/annotatedbibliography
Kelley, D. (2002) TED2002 Human-centered design. Retrieved from https://www.ted.com/talks/david_kelley_human_centered_design
Joshua Siegel's Mastery Journal 