3 Takeaways
Simplicity
In the Week 3 Live Session video for Defining Client Needs, Ryan McClung discusses logo development and what makes a great logo. He emphasizes that simple logos are more memorable and effective. (McClung, 2019). David Airy supports the “keep it simple” concept with his seven elements of iconic design. (Airy, 2014)
Distinction
McClung notes that the logo is not about you, the designer. It is also not about the client’s personal tastes. Both the designer and client should understand that the logo is being designed for the brand’s target audience. Distinction from competitors should be a main element of the logo design. Innovation requires avoiding clichés and imitation. (McClung, 2019)
Use of Logo
A logo can be used on anything from a pen to the side of a building, so it should be legible at any size. Good typography and simplicity of design are important. An icon and wordmark pairing can be used in a variety of layouts at different sizes. A designer should also consider all color modes that may be used in future reproduction. Choosing an incompatible color can lead to higher reproduction costs and inconsistencies in how the brand is presented. (McClung, 2019)
References:
Airey, D. (2014, August 20). Logo Design Love, Annotated and Expanded Edition, Second Edition. Retrieved from https://ce.safaribooksonline.com/book/branding/9780133812589
McClung, R. (2019, August 20). Week 3 Live Session. Retrieved August 22, 2019, from https://online.fullsail.edu/class_sections/46722/modules/173179/activities/1087781
Joshua Siegel's Mastery Journal 