Developing a Personal Brand

I recently started the personal project of developing my brand, a personal brand completely distinct from Arcadian Entertainment.

Freehand sketches

This is the JS initials I’ve used for years to sign my painting and artwork. I think it’s too simplistic for a brand logo, but it’s a good starting point.

To modify the logo, I made the J into a single line and lined up the bottom line of the J with the top line of the S. Still too simple, but starting to look a little more dynamic.

First I tried a circle around the logo to make it pop from the background. The next sketch made the letters thicker and added additional lines and dashes. Part of me liked this design, but I decided that it was just a little too abstract and busy.

This last design uses a parallelogram behind the letters. Although the sketch is messy, I decided to move forward with this design.

Adobe Illustrator designs

The next step of my design process was to create basic line shapes in Adobe Illustrator

The design has energy, but needs more depth and precision.

The second version feels good to me. I changed the line weights, refined the angles, and made the letters a bit smoother with curved corners and rounded ends. I feel like it’s a clean design, but maybe it could be pushed further.

Feedback and critiques are welcome. Just leave a comment below!